Maldives captivates Spain with interactive displays and raffles at Fitur 2025

Maldives is participating in its first major travel trade event of the year, Fitur 2025, held in Madrid, Spain, from January 22nd to 26th, 2025.

Fitur is a key event in the tourism sector, playing a vital role for industry professionals and the international inbound and outbound markets in Latin America. Participation in this event enhances the Maldives’ brand presence in Spain and Europe while fostering connections with travel agents from major markets in the region. It also provides numerous opportunities to highlight the unique experiences the Maldives offers, such as romantic getaways, wellness retreats, family vacations, adventure holidays, and seasonal escapes for both summer and winter. As one of Spain’s premier travel and trade events, Fitur 2025 serves as a significant platform for sharing the latest updates and showcasing new products and experiences within the Maldives’ tourism industry.

The Maldives’ stand at Fitur 2025 emphasises sustainability, luxury, romance, adventure, and cultural tourism. Attendees have the opportunity to connect with Maldivian travel trade partners and obtain the latest information about the destination. The stand also features interactive activities, including local food tastings, a photo backdrop with traditional Maldivian libaas and feyli props, and the creation of personalised calligraphy bookmarks. The stand showcases the Maldives’ diverse experiences through visuals and videos displayed on LED screens. Additionally, raffle draws are held, offering complimentary holidays to the Maldives sponsored by Ithaa Holidays Maldives.

In 2024, Spain ranked among the top 10 markets for tourist arrivals to the Maldives, with a total of 47,835 visitors. The Maldives Marketing and Public Relations Corporation (MMPRC) continues to promote the destination in this market through various planned activities, building on the momentum from the previous year.