NHGAM, VMC partner for ‘I AM Maldives’ international roadshows
National Hotels & Guesthouse Association of Maldives (NHGAM) has signed a Memorandum of Understanding (MoU) with Visit Maldives Corporation (VMC) to lead and organise a series of international roadshows under the “I AM Maldives” campaign, with VMC providing official endorsement and promotional support.
Targeting key source markets in Russia, the Commonwealth of Independent States (CIS), and Central and Eastern Europe (CEE), the initiative aims to strengthen the Maldives’ global presence and deepen engagement across both emerging and established European markets.
The roadshows will be conducted in two phases. The “I AM Maldives – Russia & CIS” roadshow will take place from 14th to 18th September 2026 across Almaty, Moscow, and St. Petersburg, featuring destination workshops and direct engagement with travel trade partners. The second phase, “I AM Maldives – Central & Eastern Europe (CEE),” will be held from 9th to 13th November 2026 across Bulgaria, Hungary, and Slovenia, designed to broaden outreach and position the Maldives as a diverse, year-round destination.
Led by NHGAM, the roadshows will be executed through its strong on-ground capabilities and established trade networks, ensuring effective delivery across all destinations, while VMC will contribute through endorsement, destination branding, and promotional content support. This collaborative structure strengthens coordination between industry stakeholders and national tourism promotion efforts, enhancing overall market impact.
The roadshows will showcase a wide range of Maldivian tourism experiences, including luxury resorts, guesthouses, diving, and family travel, while also highlighting sustainability and nature-based offerings in line with evolving global travel trends.
They will further strengthen B2B relationships with tour operators, travel agents, and media across the Russia, CIS, and CEE regions, reinforcing the Maldives’ position as a preferred and competitive holiday destination.
Under the agreement, NHGAM will oversee full execution and operations, including logistics, coordination, and financial administration, while VMC will provide official endorsement, promotional amplification, and destination storytelling support.
The “I AM Maldives” roadshows are driven by NHGAM’s objective to expand market access and strengthen trade partnerships in high-potential regions, with VMC’s support enhancing international visibility and reinforcing sustainable growth for the Maldivian tourism industry.
