Ooredoo unveils bold campaign to highlight seamless connectivity solutions

Ooredoo has launched its latest campaign, a bold and entertaining showcase of its network strength designed to connect with users in a fun and relatable manner. The campaign features a series of short, engaging commercials that highlight daily connectivity struggles, before positioning Ooredoo as the solution for a seamless and upgraded experience.

Central to the campaign are mischievous characters created using cutting-edge film industry techniques.

These characters, developed with the help of AI and high-quality prosthetics, humorously represent the causes of connectivity issues in an exaggerated and entertaining way. Rather than serving as Ooredoo mascots, they illustrate the frustrations of poor network experiences, such as lagging during gaming or buffering during critical moments of a video call.

The first advertisement in the series focuses on the gaming community, positioning Ooredoo as the go-to network for gamers. With unmatched products and services tailored to their needs, Ooredoo delivers a connectivity experience designed to elevate gaming to the next level.

The campaign also features popular local influencers in each market, presenting relatable scenarios that capture the humour and drama of gaming interruptions. In each instance, Ooredoo steps in as the ultimate hero, resolving the issues and enhancing the experience.

Bilal Kazmi, Group Chief Consumer Officer at Ooredoo, stated: “As connectivity becomes the backbone of entertainment, work, and life, Ooredoo is redefining what it means to have a great network experience. This campaign connects with our audiences by entertaining and informing them while showcasing the difference our network can make.”

The campaign underscores Ooredoo’s dedication to leveraging innovation, creativity, and a customer-first approach to provide services that truly enhance users’ lives.

Kazmi added: “Stay tuned as the rest of the series unfolds. Each advertisement is a playful reminder that, with Ooredoo, frustrations can be left behind, opening the door to a world of uninterrupted connectivity and an unparalleled experience.”