Outrigger wins Best Hotel/Resort Website award
Outrigger.com has won the Best Hotel/Resort Website award at the Travelmole Asia Pacific Web Awards 2016.
Mark Simmons, Outrigger’s Vice President of Sales & Marketing Asia Pacific accepted the award at the Travelmole Asia Pacific Web Awards ceremony 20 October during the ITB Asia travel show in Singapore.
According to Outrigger, the newly designed website provides travelers with continually refreshed information, opportunities to interact one-on-one with Outrigger, and encourages sharing of experiences on social media.
Since launching in May, mobile page views on Outrigger.com have increased by more than 30 per cent.
“This suggest that people are finding the new responsive site more user-friendly. They are definitely spending more time researching on it, which has led to a significant increase in mobile bookings,” said Dan Wacksman, Senior VP for Global Distribution at Outrigger Enterprises Group, who led the team that conceived and implemented the new website.
Wacksman described the new Outrigger.com as “visually evocative and very practical, allowing guests to be digitally immersed in our hotels and resorts, while at the same time ensuring an easy and seamless booking process”.
Beautiful photography and real-time data such as date/time, weather updates and a social media feed, all help to ensure guests get a real feel for Outrigger hotels and resorts, he said.
The Travelmole Asia Pacific Awards recognises excellence of travel industry vendors, destinations, resellers, technology and payment solution providers, whose websites, ecommerce, social media, mobile and IT deployment represent the ‘best of the best’ in the region, said the organiser.
Travelmole’s 75,000 Asia Pacific travel industry members and subscribers all had the chance to vote for companies of their choice in any of the 14 award categories. An expert panel of judges then selected the shortlist, from which Travelmole members and subscribers voted online to determine the winners.
Outrigger Enterprises Group is a privately held leisure lodging, retail and hospitality company with corporate offices in Hawaii and operating globally in the Asia-Pacific, Oceania and Indian Ocean regions.
From its Outrigger Signature Experiences to its Outrigger DISCOVERY loyalty program, the values-based company invites guests to escape ordinary with exceptional hospitality and authentic cultural experiences, incorporating local traditions and customs at each of its properties worldwide.
Guided by 69 years of family leadership, Outrigger runs a highly successful, multi-branded portfolio of hotels, condominiums and vacation resort properties, including Outrigger® Resorts, OHANA Hotels by Outrigger®, Hawaii Vacation Condos by Outrigger®, Embassy Suites®, Holiday Inn®, Best Western®, Wyndham Vacation Ownership® and Hilton Grand VacationsTM. Outrigger currently operates and/or has under development 37 properties with approximately 6,500 rooms located in Hawaii (Oahu, Maui, Kauai, Hawaii Island); Guam; Fiji; Thailand; Mauritius; and the Maldives.