
President changes MMPRC name to Visit Maldives Corporation Limited
President Dr Mohamed Muizzu has issued a presidential decree renaming the Maldives Marketing and Public Relations Corporation (MMPRC) to Visit Maldives Corporation Limited.
The change was formalised on Sunday through the decree. According to the President’s Office, the decision includes amendments to the company’s articles of association and bylaws.
MMPRC was established on 4 March 2010 as the state-owned agency responsible for promoting tourism. The rebranding aligns with the name already used in international tourism marketing — Visit Maldives.
The MMPRC had previously announced its intention to adopt the Visit Maldives name, citing challenges in using the MMPRC label due to corruption cases linked to the company. These cases had impacted the company’s public image and credibility.
The Visit Maldives brand has been used in recent years to represent the Maldives in tourism promotion. A new logo for the brand was recently introduced.