Revenue Management: The hotelier’s “secret weapon”
The evolution of the revenue management has been one of 2016’s top trending topics in hospitality industry. As the industry propels forward with better insights and more informed strategic opportunities, there’s also been a marked shift in how the role of revenue management is positioned within the organizational structure of a hotel. Revenue Management has become a “secret weapon” of hoteliers not only to drive topline revenue but also bottom line profits.
A Revenue Management Concept Workshop is to be organized by IDeaS and Hotelier Maldives in association with Champa Central Hotel.
IDeaS was founded in the US in 1989 and pioneered automated hotel revenue management and offers revenue management solutions for businesses of all types and sizes in the global hospitality and travel industries. Hotelier Maldives, as the only dedicated journal for hospitality professionals in the country, has partnered with IDeaS to deliver the workshop in the Maldives on 15 and 16 February 2017.
To be held over two days at the Champa Central Hotel, Male, the workshop will include a Revenue Management Overview and will cover Market Segmentation, Pricing, Forecasting, Revenue Management Tactics, Channel Management, Strategy Setting and Implementation. The workshop is aimed at Revenue Managers and Analysts, Reservation Managers, E-commerce Managers, General Managers, Head of Rooms, Directors of Sales and Marketing and Front Office Managers.
The event is coordinated and marketed in the Maldives by Perspective Pvt Ltd, the publisher of Hotelier Maldives, based on positive feedback received to the work of IDeaS in the Maldives. Earlier last year, Jurgen Ortelee, Director of Enterprise Sales made a well-received presentation and moderated a panel at the Hotelier Maldives GM Forum, held in May 2016. Following the session, several leading hospitality operators have approached IDeaS for their services and tools. The upcoming workshop will be conducted by Lead Advisor, Advisory Services, Tracy Dong.
The price to participate in the 2 day workshop is USD 530/- per person which includes tea-breaks and lunch. A special room rate has been offered to those who wish to stay at the hotel over the two day event by Champa Central Hotel, who are the event partners for the workshop.