Sun Siyam Resorts Establish a Creative Department and Key Roles

Sun Siyam Resorts introduces new key management roles and a recently developed Creative Department. The new department will be headed by Sara Siyam as the Creative Director, Claudia Klingbeil as Director of PR & Communications, and Shammun Mohamed as Director of Digital Communications. The Creative Department will overlook the brand growth, all aspects of branding and visual content, implement new communications and PR initiatives, develop experiences and resort-based events.

Sara has worked in Sun Siyam Resorts since 2017, starting her journey on a group-level PR Executive role and quickly developed into the Assistant Manager of PR and Marketing. In November 2020, she started her new role as the PR and Marketing Manager where she played an essential role in developing the branding, content, PR, and communications aspects of the resort. Sara will lead the creative department in implementing new strategies and creative goals to boost the Sun Siyam brand.

Sara said “Creating limitless and unique experiences has always been a passion of mine, with this dynamic age, there is constant need for innovation, in terms of branding, and experiences we offer, the messages that we convey through different digital platforms and what makes us unique or stand out from the rest. With five different properties in the Maldives, each unique with their offerings and experiences, Sun Siyam Resorts offers something for everyone and by enhancing our creative side and coming up with new ideas for guests’ experiences and events, we will surely be able to take this company to new heights!”

Sara SiyamFeatured Image: Sara Siyam, Creative Director, Sun Siyam Resorts

Claudia will serve Sun Siyam Resort as a trusted brand and PR advisor in her new role as Director of PR & Communications and will do so from her base in Spain. She will develop and implement PR and communications strategies and spearhead all global Sun Siyam Resorts PR Agencies.

“Claudia’s expertise and in-depth knowledge of communications and PR will be a major asset in implementing our communications strategy, enhance brand exposure, and take the company to the next level. We are extremely excited to have Claudia on the team, leading our public relations and communications division. “said Deepak Booneady, VP of Commercial at Sun Siyam Group.

Claudia Klingbeil

Featured Image: Claudia Klingbeil, Director of PR & Communications, Sun Siyam Resorts

Shammun Mohamed brings a new level of innovation and creativity. Shammun started his creative journey at Ahmed Fahud Studio, and has worked at Sun Siyam Resorts as a PR Executive and as the Cluster PR Manager for Sun Siyam Vilu Reef and Sun Siyam Iru Veli. As the Director of Digital Communications, Shammun will be responsible for developing, managing, and executing communications strategies through all digital platforms.

Shammun quoted “I am really excited to take on this new challenge, with an amazing team and bright and new ideas we will really be able to create something unique and beautiful here at Sun Siyam Resorts and we want to make sure the World knows it! Working at the cutting edge of technology and innovation across multiple platforms by connecting creative approach to the business strategy has always been my calling.”

Shammun MohamedFeatured Image: Shammun Mohamed, Director of Digital Communications, Sun Siyam Resorts

Hotelier News Desk
Hotelier Maldives is the leading publication dedicated to the Maldivian hospitality industry, accessible in both print and digital formats. Our magazine is committed to the mission of "informing, inspiring, and connecting the Maldives hospitality sector." Reach us at