Industry Expert: Storytelling – A key to hotel marketing success

Here’s how to get more than your fair share of business in your market.

Industry Expert: Take the service elevator to the top floor

Here’s how to get more than your fair share of business in your market.

Industry Expert: Riding out the yuan storm

China’s sudden currency devaluation has rattled stock and financial markets worldwide, but the Asian travel sector appears to weather the economic turbulence well – at least for the time being.

Industry Expert: Using business intelligence in hotel marketing

Kevin Coleman, COO at Intelligent Hospitality, explains how hotel marketers can enhance campaign design by harnessing the power of data.