Visit Maldives’ largest global campaign with 52 holiday giveaways begins
The “World’s Biggest Giveaway,” the largest global campaign for 2025 organised by the Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), has officially kicked off on Wednesday. Announced at World Travel Mart (WTM) London on November 5th, 2024, this year-long initiative will award 52 free holidays, one for each week of 2025, starting from 1st […]
Visit Maldives to host cultural festival for New Year
Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has announced the ‘Maldives Culture and Food Festival’, a two-day extravaganza showcasing the Maldivian cuisine, local arts and craft, and entertainment. The festival will take place at Central Park, Hulhumale’, on New Year’s Eve, December 31st, 2024, and continue into New Year’s Day, January 1st, 2025, […]
Maldives sets $5 billion tourism receipts target for 2025
Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has set an ambitious target of $5 billion in tourism receipts for 2025. The announcement was made during a press conference held at the MMPRC headquarters on Sunday by Abdulla Ghiyas, Chairperson of MMPRC, and Ibrahim Shiuree, CEO and Managing Director of MMPRC. Building on the achievements […]
Maldives tourism marketing to shift focus to conversion-driven marketing in 2025
Maldives Marketing and Public Relations Corporation (MMPRC) announced a new strategic direction for its tourism marketing efforts in 2025. Moving away from traditional trade shows, Visit Maldives will adopt more conversion-driven marketing tactics, with an emphasis on digital campaigns, video-based content, and strengthened international collaborations. The announcement was made at a press conference held at […]
Promoting sustainability and tourism: Visit Maldives debuts Burunu Boma tournament
The Visit Maldives Club (VMC) officially launched the Maldives’ largest sports fishing tournament, ‘Burunu Boma,’ on December 20, 2024, during a ceremony held at the Malé Table Tennis Hall. The event was graced by the presence of the Minister of Fisheries and Ocean Resources, Ahmed Shiyam. The launch represents a significant step in promoting sports […]
NHGAM’s ‘I AM Maldives Roadshow’ strengthens tourism ties with Azerbaijan and Georgia
The National Hotels and Guest House Association of Maldives (NHGAM), in collaboration with Visit Maldives and MATATO, successfully concluded the ‘I AM Maldives Roadshow,’ held from December 17th to 20th, 2024, in Tbilisi, Georgia, and Baku, Azerbaijan. This event represented a significant step toward strengthening tourism ties between the Maldives and these emerging markets. The […]
‘Burunu Boma’ launches to spotlight Maldives as premier sports fishing destination
The Visit Maldives Club (VMC) is set to launch a global sports fishing competition scheduled between April and May 2025. The VMC, an initiative driven by the Maldives Marketing & Public Relations Corporation (MMPRC/Visit Maldives) team, aims to strengthen the Maldives’ tourism industry through engaging events that foster a unified tourism community and elevate the […]
Visit Maldives, NBAM promote Maldives underwater world at DRT Show 2024
Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) and the National Boating Association of Maldives (NBAM) promoted the breathtaking underwater world of the Maldives at the Diving & Resort Travel Expo (DRT Show) 2024. The event took place from 13th to 15th December 2024 in Hong Kong. A total of 6 companies from the […]
Visit Maldives partners with ADK to promote medical tourism offerings
Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has signed a Memorandum of Understanding (MoU) with ADK Hospital to strengthen collaboration in promoting medical tourism offerings of the Maldives. The agreement was signed by MMPRC’s Chief Executive Officer and Managing Director Ibrahim Shiuree and ADK’s Managing Director Ahmed Afaal, at a ceremony held on […]
Maldives welcomes first cruise ship following regulatory overhaul
Maldives recently welcomed the Italian-flagged cruise ship AIDA, carrying 2,139 tourists. Operated primarily for Swiss, Austrian, and German visitors, the ship arrived on December 8, 2024, from Muscat, Oman. This visit marks the first cruise ship arrival since regulatory changes were implemented at the request of the Maldives Association of Yacht Agents (MAYA). The AIDA’s […]
NHGAM heads roadshow in Azerbaijan, Georgia to promote Maldives
The National Hotels and Guest House Association of Maldives (NHGAM), in collaboration with Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) and Maldives Association of Travel Agents & Tour Operators (MATATO), has announce thed “I AM Maldives Roadshow” taking place from December 17th to 20th, 2024, in Tbilisi, Georgia & Baku, Azerbaijan. This roadshow aims […]
Maldives promotes luxury offerings at ILTM Cannes 2024
Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) showcases the Maldives’ luxury offerings in International Luxury Travel Market (ILTM)’s flagship show, ILTM Cannes 2024. This event is being held at the Palais des Festivals et des Congrès from 02nd to 05th December, kicking off with the Global Forum on the first day. A total […]
