Taj Named as Strongest Hotel Brand in the World
Taj, which has two properties in the Maldives, has been voted the world’s strongest hotel brand according to the Brand Finance Hotels 50 2021 report.
Taj Exotica Resort & Spa, Emboodhu Finolhu island and Taj Coral Reef in North Male welcomed the news.
Puneet Chhatwal, Managing Director and Chief Executive Officer, Indian Hotels Company, said, “This is a proud moment for the Indian hospitality industry on the global stage. Taj being rated as the World’s Strongest Hotel Brand is a testament to the unwavering trust our guests have consistently placed in us and the warmth and sincere care our employees have embodied day-after-day. We will continue our endeavor to elevate the world class experiences of luxury hospitality and deliver the magic of Tajness to all our stakeholders.”
GM of Taj Exotica Resort & Spa, Samrat Datta and GM of Taj Coral Reef Samir Khanna, echoed the same feelings and celebrated the success with their respective teams
The accolade was awarded by world’s leading brand valuation consultancy, London-based Brand Finance assesses the relative strength of brands by considering factors such as corporate reputation, customer familiarity, marketing investment and staff satisfaction.
After taking these criteria into account, they tabulate a brand strength index (BSI) score out of 100. Taj scored a BSI of 89.3, corresponding to a AAA brand strength rating and making it the world’s strongest hotel brand. The report also shortlisted Taj as one of the fifty most valuable hotel brands in the world.
A spokesperson for Brand Finance said: “Renowned for its world-class customer service, the luxury hotel chain scores very well in our Global Brand Equity Monitor for consideration, familiarity, recommendation, and reputation especially across its home market of India.”
This is one of the greatest achievements of any Indian brand on the world stage. It testifies to the timelessness of Taj and to the leadership of Indian Hotels Company Limited (IHCL). Since taking the reins of IHCL in 2017, CEO Puneet Chhatwal implemented the brand’s five-year plan to spur growth and strengthen market leadership, and he was instrumental in adopting the R.E.S.E.T 2020 strategy to overcome the challenges posed by the pandemic.
Featured Image: Taj Exotica Resort & Spa, Maldives
Related Posts
MACL’s Mohamed Mihad to present on airport developments at Hotelier Maldives GM Forum 2024
Mohamed Mihad, Chief Commercial Officer at Maldives Airport Company Limited (MACL), will deliver a presentation at the Hotelier Maldives GM Forum 2024. The GM Forum, the largest gathering of hospitality professionals in Maldives, will take place on September 19 at CROSSROADS Maldives. Mihad’s presentation, titled ‘Velana International Airport (VIA) and Tourism Development,’ will focus on […]
Dusit Thani Maldives named ‘Favourite Hotel or Resort for Families’ by Condé Nast
[vc_row][vc_column][vc_column_text]Dusit Thani Maldives on Mudhdhoo Island in Baa Atoll, the Maldives’ first UNESCO Biosphere Reserve, was recently named ‘Favourite Hotel or Resort for Families’ in the Condé Nast Traveller Middle East Readers’ Choice Awards 2016. Operated by luxury travel magazine Condé Nast Traveler, which prints regional editions in Europe, USA, Asia and the Middle East, […]
Gan International Airport boosts holiday options to Maldives
[vc_row][vc_column][vc_column_text]The opening of international flights to Gan airport, adjacent to Addu township in the south of the Maldives, has opened a new era for the region – providing an alternative transportation offering that can save travellers valuable vacation time. On 1 December SriLankan Airlines started flying from Colombo to the upgraded Gan airport, formerly a […]
