Trends in Demographics and Preferences Among Travelers to Maldives
The Visitor Survey conducted by The Ministry of Tourism captures the opinions and preference of travelers to Maldives. The most recent survey was carried out at the Departure Terminal of Velana International Airport between 30th August 2022 and 12th September 2022.
The survey identifies trends in traveler’s demographics and preferences. Understanding who is coming to Maldives and why is not only beneficial for destination marketing but for those in the industry to provide the appropriate guest experience. The survey can be used as a snapshot to monitor trends and changes in the industry.
The survey included 1605 respondents from various nationalities. 75% of the respondents were from 11 major markets: India, Russia, Germany, the United Kingdom, Italy, America, Australia, Portugal, France, and Saudi Arabia. The five most cited hometowns were Mosco, London, Bangalore, Dubai and Mumbai.
Demographics
Youth travel to Maldives is growing. The most common age group among respondents was 25-34 years. 17% of respondents identified themselves as repeat visitors. Most respondents preferred being accompanied by a partner. Repeat visitors tend to prefer to travel with family.
Taste & Preferences
A majority of the respondents chose a resort-only experience as their primary goal was to relax and revive. Indian travelers were the exception, whose primary purpose was to spend a memorable honeymoon. Respondents cited Maldives was chosen as a destination, for its white sandy beaches, pristine underwater world, tropical climate and peacefulness.
The most popular choice of meal plan among resort-visitors was all-inclusive. Guest house visitors preferred bed-and-breakfast. Respondents rated the dining experience, including such food quality, variety and taste of Maldivian cuisine, as excellent.
Featured Image: Unsplash
Related Posts
Maldives Begins Drive to Vaccinate Entire Population Within Six Months
The island nation of Maldives welcomed its first shipment of COVID-19 vaccines on 20th January 2021 from the Indian government. The 100,000 doses of the Oxford AstraZeneca’s COVISHIELD vaccine produced by Serum Institute of India will be sufficient to inoculate 50,000 people; two-doses for each person which must be administered in between a gap of […]
Careers: Meet a team of professional women from the Hulhule Island Hotel
[vc_row][vc_column][vc_column_text]In the Maldivian tourism sector, women make up only 8% of the workforce and of which only 3% are Maldivian women. For this instalment of Hotelier Maldives’ Careers segment we bring you a team of young, energetic and dedicated professional women from the Hulhule Island Hotel (HIH).[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Aminath Nuha, General Manager’s Secretary Even at a very […]
A Day in the Life of Ahmed ‘Mujey’ Mujuthaba
Ahmed Mujuthaba, commonly known as Mujey, has been working in the hospitality industry for over 17 years. He started his career in Constance Moofushi as a receptionist in 2000 and moved to Human Resources in 2007. Originally from Hithadhoo Island of Addu City, Mujey approaches hospitality with the belief that hospitality is all about people, […]
