Visit Maldives appoints digital brand strategist Sarah Mathews as consultant

Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has announced the appointment of Sarah Mathews, a highly accomplished digital marketing expert with over 30 years of experience, as a consultant.

Renowned as the “Insight-Cyclopaedia,” Sarah has collaborated with global brands like Tesla, Coca-Cola, Japan Airlines, and Singapore Airlines.

Her decade-long tenure at Tripadvisor saw her master big data analytics, shaping impactful marketing strategies across the Asia Pacific. Sarah also spearheaded the Destination Academy, an acclaimed digital marketing boot camp, and has contributed to renowned tourism boards, including the Hong Kong Tourism Board and Visit Flanders Belgium Tourism.

As the youngest female chair of PATA and a strong advocate for diversity, equity, and responsible travel, Sarah prioritizes sustainable tourism and community empowerment. A sought-after speaker, her expertise has been showcased on platforms like CNN, UNWTO, and BBC, solidifying her reputation as a leader in innovation and strategy.

Sarah’s expertise complements MMPRC’s commitment to advancing sustainable and inclusive tourism. Alongside her guidance, MMPRC is also enhancing its brand strategy, refining directives, and exploring the formation of an industry Technical Committee within focus groups.