Visit Maldives Corporation introduces new corporate logo

Visit Maldives Corporation (VMC) has introduced its new corporate logo, marking the adoption of a refreshed visual identity that reflects the Maldives’ natural heritage and evolving brand presence.

The new logo takes inspiration from the skies, seas, and tropics of the Maldives, incorporating symbolic elements of the nation’s distinctive birds, fish, and trees. In addition to the primary corporate version, variations have been developed for monochromatic and vector applications, ensuring flexibility and consistency across different platforms.

This launch follows the formal renaming of the national tourism board from Maldives Marketing and Public Relations Corporation (MMPRC) to Visit Maldives Corporation Limited, as declared by the President of the Maldives, Dr Mohamed Muizzu, on 14 July 2025.

Earlier in July, VMC also unveiled an updated logo and refinements to the ‘Visit Maldives; destination brand identity. These included subtle adjustments to colour tones and a more prominent logotype, designed to enhance visibility in high-exposure placements such as outdoor advertising. While retaining the familiar look, the changes were introduced to strengthen brand recognition and consistency.

The new corporate logo will come into official use from 31 August 2025 across VMC’s communications, digital platforms, and official materials.