Visit Maldives hosts first Chinese familiarisation trip of 2025

Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) collaborated with Singapore Airlines to host a familiarisation trip for Chinese media representatives & Key Opinion Leaders (KOLs) in the Maldives. Held from February 18th to 23rd February 2025, the trip provided participants with firsthand experience of the Maldives’ world-class hospitality at Pullman Maldives Maamutaa and The Standard, Huruvalhi Maldives.

This is the first familiarisation trip of the year targeting the Chinese market as part of our ongoing efforts to position the Maldives as a premier luxury destination. The trip showcased the destination’s diverse offerings and exclusive getaways, providing participants with a firsthand experience of its unique attractions. By highlighting the Maldives’ distinctive aspects, the trip aimed to enhance destination awareness and inspire greater interest among Chinese travellers.

As of 23rd February 2025, the Maldives has welcomed 56,150 arrivals from China. To mark the Chinese New Year, Visit Maldives carried out a series of targeted marketing initiatives, including a special social media campaign, a digital campaign in collaboration with Qunar, and a dedicated webinar, along with various PR activities to enhance destination visibility.

Ongoing efforts to strengthen the Maldives’ appeal in the Chinese market include targeted campaigns showcasing the Maldives’ unique experiences, media, travel trade, and KOL familiarisation trips to deepen engagement, and joint promotional activities with leading travel partners. Visit Maldives is also participating in prominent industry events to expand market reach, planning a series of roadshows in China, and enhancing digital campaigns with engaging video content to attract more travellers.

Visit Maldives is committed to promoting the Maldives as a top travel destination by showcasing its stunning beauty, diverse experiences, and dedication to sustainable tourism. The goal is to strengthen the Maldives’ global reputation and ensure that the Maldives remains the top choice for travellers worldwide.