Visit Maldives partners with Mumbai Indians as Official Tourist Destination for 2025
The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has announced its official partnership with Mumbai Indians, India’s most successful and valuable cricket team, as the Official Tourist Destination Partner for the 2025 season. This collaboration marks the first of its kind for Visit Maldives in India, underscoring the Maldives’ commitment to strengthening its presence in one of its key source markets. Given that cricket is the second most-watched sport globally, with an audience possessing high disposable income, this strategic move aims to enhance the Maldives’ brand visibility among Indian and international travellers.
Mumbai Indians, having secured the championship title five times, hold the distinction of being India’s most successful cricket franchise. With India ranking as a top source market for Maldivian tourism, this partnership is expected to drive an increase in visitor numbers from the region, boost brand awareness, and generate excitement across multiple Indian cities. Visit Maldives has set a target of attracting 200,000 Indian tourists in 2025, and this collaboration is anticipated to play a significant role in achieving that goal.
As part of the partnership, Visit Maldives will implement engaging campaigns with Mumbai Indians, featuring digital promotions, on-ground activations, and exclusive experiences designed to showcase the Maldives as a premier luxury travel destination. Cricket enthusiasts and travellers will be introduced to the Maldives’ pristine beaches, world-class resorts, and renowned hospitality.
Visit Maldives CEO & MD, Ibrahim Shiuree, described the partnership as a milestone moment, emphasising the deep connection that cricket holds among fans in India, the Maldives, and beyond. By aligning with one of India’s most iconic cricket teams, the organisation aims to inspire more Indian travellers to choose the Maldives as their preferred holiday destination.
A spokesperson for Mumbai Indians highlighted the synergy between cricket and travel, stating that both create lasting memories. The franchise expressed enthusiasm about the partnership and the opportunity to showcase the Maldives to its global fan base.
The Maldives continues to be a highly sought-after destination for Indian tourists, offering luxurious accommodations, unique experiences, and convenient connectivity through multiple weekly direct flights from various Indian cities. This strategic alliance with Mumbai Indians is expected to further solidify the Maldives’ reputation as a leading travel destination for Indian tourists while enhancing its positioning within the Indian tourism market.
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