Visit Maldives unveils branding at Anfield in landmark global exposure

Visit Maldives Corporation is set to showcase the Maldives brand on one of the world’s most prominent sporting stages during the Liverpool FC vs Manchester United match at Anfield Stadium on 19 October 2025. The match will commence at 4:30 p.m. (BST) in the United Kingdom, corresponding to 8:30 p.m. Maldives Time (GMT +5).

As part of its Official Tourist Destination Partnership with Liverpool Football Club, Visit Maldives branding will be displayed across Anfield’s LED perimeter boards and digital screens in ten languages — English, Arabic, Japanese, Chinese, French, German, Russian, Italian, Korean, and Dhivehi — reflecting the Maldives’ international appeal and linguistic inclusivity. In a historic first, the word “Maldives” will appear in Dhivehi script, marking a proud milestone for the nation as it takes its place on one of the world’s most-watched sporting platforms.

The highly anticipated “Battle of the Reds” match is expected to draw a global audience of millions across television and digital platforms. This exposure presents a unique opportunity for Visit Maldives to enhance global brand visibility, inspire future travel, and reinforce the Maldives’ reputation as a premier luxury and experiential destination.

Throughout the event, Visit Maldives will spotlight the destination’s diverse offerings — from world-class resorts and family-friendly experiences to adventure, wellness, and cultural pursuits. The campaign will also underscore the Maldives’ enduring commitment to sustainability and conservation, in line with its broader global marketing strategy to promote responsible tourism and protect the nation’s pristine environment.

“This is not just a football match – it will be a cultural moment shared by millions,” said Ibrahim Shiuree, CEO and Managing Director of Visit Maldives Corporation. “To have the Maldives name, and even our Dhivehi script, seen by hundreds of millions around the world symbolises how far our brand has come. This partnership will continue to deliver immense global media value, connecting the beauty of the Maldives with passion, community, and the world’s most devoted football fans.”

The Liverpool FC partnership, launched earlier this year, continues to deliver unprecedented exposure for the Maldives through LED displays, digital content, and social media activations. With matches broadcast in over 180 countries, Visit Maldives expects significant media value and strong brand recall, further cementing the Maldives’ position as a top-of-mind destination for travellers around the world.

This collaboration forms part of Visit Maldives’ wider efforts to diversify source markets, create emotional connections through sport and storytelling, and achieve measurable outcomes through strategic, high-impact global partnerships.