French skincare brand Avène officially launched in the Maldives

Avène products – rooted in dermatology and hydrotherapy – has been launched in the Maldives. Avène, originating from France, has over 270 years of expertise in caring for sensitive skin and is trusted by millions worldwide.

At the heart of the brand is Avène Thermal Spring Water, a natural soothing source clinically shown by over 150 studies to soothe, soften and calm the skin, which was recently launched in the Maldivian market. The products were launched by Plaza Enterprises Pvt Ltd under the campaign “Skin Protect, Ocean Respect”.Other Avène products that were launched by Plaza Enterprises are the Avène Suncare line including Sunscreen VHP SPF50+ Cream, Sunscreen VHP SPF50+ Dry Touch Emulsion, Sunscreen VHP SPF50+ Spray; Avène Daily Essentials line including Micellar Lotion, Mattifying Fluid and Cleansing Foam.Plaza Enterprises also launched the Avène Antiaging range including YsthéAL Anti-wrinkle Cream, YsthéAL Anti-wrinkle Emulsion and YsthéAL Eye & Lip Contour Care.Avène Thermal Spring Water is Europe’s number one in the dermo-cosmetics market, which boasts of selling “one unit every two seconds worldwide”. Originating as pure rain mixed with sea-spray rich in mineral salts, Avène Thermal Spring Water makes its 50-year journey through the Cévennes Mountains in Avène, France. It gradually becomes infused with trace elements and silicates and comes in contact with an ancient microorganism called “Aqua Dolomiae”, which was first identified by Avène in 2001.This remarkable biological property combined with the well-known mineral properties of Avène Thermal Spring Water ensures gentleness and tolerance, creating a unique double signature that does not exist anywhere else in the world. Over 150 stringent biological, pharmacological and clinical studies have clearly demonstrated the soothing, softening and calming benefits of Avène Thermal Spring Water.

Some of the benefits of the product include its clinically proven properties to soothe, soften and calm skin, reduce skin sensitivity and help restore skin balance, soothe redness, calms itching sensations, and it is also safe for infants, children and adults.The product has a low mineral content, ensuring it does not dry the skin, it’s ideal calcium/magnesium ratio helps improve skin texture, it is rich in silicates which soften skin and also rich in trace elements, which restores the epidermal barrier and the product also has a neutral pH level of 7.5.Avène has over 270 years of expertise in caring for sensitive skin and is trusted by millions worldwide. Avène Thermal Spring Water is available at Plaza Enterprises outlets in Malé and also some partner hotels and resorts.For more information about the products and services offered by Plaza Enterprises, please visit plaza.com.mv or call +960 332-8675.