Central Hospitality International (CHi) appoints Tom Thrussel as the company’s vice president of brand, marketing and digital

chi-logo-909x438Central Hospitality International (CHi) has appointed Tom Thrussel as the company’s vice president of brand, marketing and digital.

Thrussel, a British national with over 10 years of experience in marketing, has previously worked for leading companies such as American Express and Maybourne Hotel Group.

“It is very exciting to join such a visionary organisation with strategic plans for international growth and I am thrilled to become part of a dynamic management team.”

“I am committed to driving best in class marketing initiatives and building brand awareness to ensure not only the continued success of our  existing hotels and resorts, but also that CHi is the natural choice for owners and developers seeking a successful and trusted brand to manage their properties, ” said Thrussel.

Before joining CHi, Thrussel was the director of marketing operations at Maybourne Hotel Group.

“In the short time since Tom has joined CHi, we have already begun to experience the positive and forward thinking influence that we knew he would bring. 2016 has already presented a positive change, which includes the corporate rebrand from Centara Hotels & Resorts to our new identity, Central Hospitality International (CHi),” said Thirayuth Chirathivat, chief executive officer of CHi.

Central Hospitality International, which announced rebranding of the holding company earlier this month, operates two resorts in the Maldives: Centara Grand Island Resort & Spa, and Centara Ras Fushi Resort & Spa.

The group currently owns and manages five-star properties in Thailand, Bali, Vietnam and Sri Lanka with several projects in the pipeline in Qatar, Laos, Oman, Turkey and China.

The group presently includes Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Residences & Suites, Centara Boutique Collection, Centra Hotels & Resorts and COSI Hotels.