Maldives Makes a Splash at ITB Berlin 2023
The Maldives contingent showed up to the first day of ITB Berlin 2023 in a big way! After a three-year hiatus, ITB Berlin, the world’s largest travel trade show, commenced today. The three-day convention is considered the travel industry’s leading think tank. Over 400 experts will share knowledge on the latest trends and challenges facing the tourism industry.
The Maldives contingent consists of 91 companies with 233 participants representing resorts, travel agencies, guesthouses, liveaboards and airlines. The Maldives constructed a two-story stand inspired by traditional architectural elements. The stand’s minimalist yet elegant design of thatched roofs and vibrant underwater photos make you feel like you are stepping into the Maldives. Maldivian culture is celebrated with dance performances, cooking demonstrations and concerts by local band The Kabans.
Featured Image: The Maldives Stand at ITB Berlin
ITB Berlin’s motto of this year, “Mastering Transformation” celebrates the rebound and transformation of the global travel industry post-COVID. The Maldives is a destination that exemplifies mastering transformation. The island nation has creatively and successfully responded to the challenges to tourism brought on by the pandemic. The Maldives’ tourism industry is innovative and responsive to shifting global demands and guest preferences.