Outrigger transitions into Outrigger Hospitality Group
Outrigger Enterprises Group has announced that the brand’s official name has changed to Outrigger Hospitality Group in unison with a company-wide initiative that restructures its multi-branded portfolio. Further solidifying its position as a worldwide leader in the beach resort industry, Outrigger’s corporate name change provides the brand, clarity and structure for the strategic growth of its domestic and international collection.
Three core categories under Outrigger Hospitality Group include its renowned Premier Beachfront Resorts in Hawaii, Fiji, Thailand, Guam, Mauritius and the Maldives; it’s “by Outrigger” branded locations and its third-party managed properties. The new structure also delivers opportunities for Outrigger Hospitality Group to impart its extensive retail, development and management expertise.
“The evolution to Outrigger Hospitality Group is a bold beginning for 2019 that bridges our company’s 70-year legacy of hospitality with a brand strategy centred on delighting today’s modern, conscious traveller,” said Jeff Wagoner, president and chief executive officer of Outrigger Hospitality Group. “Our objective under this new name is simple: to be the premier beach resort brand in the world.”
Outrigger Hospitality Group is already moving forward with executing major developments to further enhance the guest experience at its already thriving locations. This includes a $200 million Waikiki modernization master plan spanning over the next two to three years and incorporating the highly anticipated transformation of the flagship Outrigger Reef Waikiki Beach Resort as well as the opening of the new Voyager 47 Club lounges. Outrigger’s beachfront properties in the Asia Pacific will also undergo a refresh of their appearance and/or amenities.
Brand new for 2019 is the debut of Outrigger’s first lifestyle hotel, Waikiki Beachcomber by Outrigger – which underwent a $35 million full makeover and now offers a modern Waikiki vibe with cutting-edge design and local artwork from Zak Noyle, Vince Lim and Abigail Romanchak. A culinary trendsetter, its on-property restaurants include the stylish Hawaiian Aroma Caffe and award-winning Maui Brewing Company. A contemporary oasis in the centre of Waikiki, the hotel’s “B Original” series is a hub for authentic guest experiences ranging from TOMA (terrace of modern art) shows to poolside yoga.
Further strengthening Outrigger’s position as an undisputed leader in Hawaii hospitality, Outrigger recently acquired Honua Kai Resort & Spa’s on-site resort rental program interests. The spectacular 38-acre oceanfront Maui condo resort offers guests luxurious suites alongside a full-service concierge, Ho`ola Spa and Duke’s Beach House restaurant.
Outrigger Hospitality Group is also making strides with new activities as part of its ocean conservation initiative, OZONE (Outrigger’s ZONE) which focus on protecting the coral reefs and oceans surrounding the Outrigger Resorts properties in iconic beach destinations.
For more than 70 years, Outrigger Hospitality Group has charted a journey of discovery – expanding from Hawaii to premier resort destinations in Fiji, Thailand, Guam, Mauritius and the Maldives. The privately held hospitality company currently operates and/or has in development 38 properties with approximately 6,500 rooms.