Visit Maldives and Singapore Airlines host exclusive familiarisation trip for Japanese travel trade

The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), in collaboration with Singapore Airlines, is currently hosting an exclusive familiarisation trip for key Japanese travel trade representatives. Running from 31st May to 5th June 2025, this initiative aims to significantly enhance destination awareness and promote the Maldives as a premier family and wellness travel destination within the Japanese market.

During the trip, participants are experiencing the Maldives’ exceptional offerings at Centara Ras Fushi Maldives and Pullman Maldives Maamutaa, with a special emphasis on diverse wellness and family-oriented experiences. This familiarisation trip serves as a strategic effort to strengthen long-term partnerships with the Japanese travel trade and showcase tailored travel packages designed to increase visitor bookings from Japan.

As of 22nd April 2025, the Maldives had welcomed 12,157 arrivals from Japan. This trip is part of MMPRC’s ongoing efforts to further boost these numbers, building on successful PR activities and the recent JOTC Quarterly Webinar. Looking ahead, Visit Maldives has a robust pipeline of activities aimed at further solidifying its presence in the Japanese market, including joint campaigns with tour operators and travel agents, media and influencer familiarisation trips, and a dedicated Maldives Roadshow in the Far East.

MMPRC remains committed to showcasing the Maldives as the ultimate destination for tailored wellness journeys and unforgettable family holidays. The organisation continues its efforts to uphold the Maldives’ reputation as the world’s leading travel destination for travellers seeking unique and diverse experiences.