Hilton Titled Most Valuable Hotel Brand by Brand Finance
Brand Finance has named Hilton the world’s most valuable hotel brand in its 2022 Global 500 Report. Hilton led both the hotel and broader tourism sector with a brand value of USD12 billion, an increase of 58 per cent compared to pre-pandemic valuation.
“Now that lockdown rules have eased in most countries, the tourism sector has seen a boost in staycations as well as a partial return of business travel,” said David Haigh, chairman & CEO of Brand Finance. “Hilton has prepared well for this moment, opening more than one hotel per day in 2021. Having recorded an impressive brand value growth of 58 per cent this year to USD12 billion, the brand is now more valuable than it was pre-pandemic – an amazing achievement.”
The Brand Finance Global 500 rankings assess the value of brands globally based on their financial strength and brand equity.
Hilton’s brand portfolio includes 18 world-class brands comprising more than 6,700 properties and more than 1 million rooms, in 122 countries and territories. Hilton features three resorts in the Maldives- Conrad Maldives Rangali Island, Waldorf Maldives Astoria Ithaafushi and SAii Lagoon Maldives, Curio Collection by Hilton. The brand’s fourth property, Hilton Maldives Amingiri Resort & Spa is set to open in the second quarter of 2022.
Featured Image: Conrad Maldives Rangali Island