MMPRC participates in World Travel Market held in London
Maldives Marketing and Public Relations Corporation (MMPRC), together with 157 representatives from the tourism industry of Maldives are taking part in the World Travel Market (WTM) 2015 in London, UK.
The fair, which started on the 2nd , will go till the 5th of this month with the Minister of Tourism, Moosa Zameer leading the Maldives delegation.
The fair this year is expected to be the biggest and best edition yet. This year’s event hosts more than 100 conference sessions with a total delegate number of around 17,000, comprising more than 8,000 unique industry executives from around the world.
Maldives is being showcased in a 276Sqm contemporary stand designed to portray the uniqueness and beauty of the destination. Together with 57 co-exhibitors from the tourism industry, the Maldives’ stand prominently represents “Maldives….the sunny side of life” as a brand while also exposing the “Visit Maldives Year 2016” campaign.
This year’s marketing plan for UK is aimed to maintain and boost the number of British arrivals by strengthening the destination’s presence and carrying out extensive PR and marketing campaigns.
Tourist arrival statistics of the year up to September have shown overall positive figures, with a 2.9% increase of arrival figures from 66,602 last year to 68,519 this year. The UK market holds 7.5% share of the market.