Harnessing Google’s Powerhouse to Elevate Maldives Tourism In the realm of digital tourism, Google stands as an undeniable titan, commanding an astounding 91%+ share of the global search engine market. This dominance extends into the hospitality sector, where Google has effectively positioned itself as the “shepherd of the digital customer journey.” This role involves guiding […]
According to a 2019 survey, over 80 per cent of first time Maldives travellers see resorts to be ‘mostly similar’. The same survey suggests that most travellers choose to book a resort with attractive product presentation, clear differentiation, and straightforward marketing communication. Despite the Maldives having over 130 unique resorts, this perception simply cannot be […]
The golden days of outstanding organic reach in social media are finished. That’s a fact. Over the last five years, most of Maldives’ island resorts have been hard at work to keep up with the latest social media trends ensuring that their brand identity would gain a spot on digital platforms. Magic? No, it’s focus. […]
Club Med has announced an official partnership with Facebook, making it the first global tourism company to offer Facebook at Work to its staff of 13,000 employees in more than 40 countries.