Top 6 key tools to step up your social media today

When it comes to content marketing, any social media manager would say that the biggest challenge is primarily one: content creation. How to create content that resonates with their audience, engages them and entices them to participate in a meaningful digital conversation over the posts?  In the last few years, the role of a ‘content […]

Digital trends 2020- what is everybody ‘tik-toking’ about?

With more than 4.5 billion people currently surfing the internet around the globe and an astonishing 3.8 billion happily doing so on social media, it has become imperative for brands around the world not just learning how simultaneously be on line on a variety of platforms, but most importantly how to thrive across these channels […]

Influencer Marketing Isn’t What it Used to Be: 5 Tips For Creating Meaningful Partnerships & Realising ROI

Over time audiences have grown tired of hyper-polished content style costantly posted by social media influencers and developed an acute spirit of ‘selection’ on what lands on their digital spaces. This has affected the way hotels and resorts are now working with this legion of digital media experts and content creator.  To get an actual […]

Why these resort brands are winning the digital marketing game in the Maldives

TripAdvisor might still keep most of the resorts in the Maldives under the spell of unbiased traveller’s reviews, but if there was an award of Best Social Media for the island resorts, the list could very possibly have a different outlook. It’s no mystery that today’s travellers are constantly connected and often choose their next […]

Three social media mistakes every resort is making in Maldives

It’s no mystery, when it comes to picture-perfect digital content, the Maldives has it all. But are resorts and hotels really mastering the art of social media despite having the most breathtaking backdrop to work with? Here are three common mistakes every island resort is making and how to avoid them. Selling is not telling […]

Maldives destination marketing: 3 things you need to know about storytelling

In today’s world, we can be anywhere at any time with anybody just by tapping our fingertips on our smartphones. Attention span is becoming dangerously shorter by the day and recent studies have shown a deteriorating relationship between travellers and destinations. Once upon a time, there was a world without social media and before that […]

How to create the perfect hashtag for your next digital marketing campaign

Not long ago, a lot of people were wondering what a hashtag was and why you would ever need one in their S&M strategies. Today, entire marketing campaigns are designed and even titled with strong, eye-catchy hashtag-ed words. And if #youdontgetit, you will miss out on our next big digital media move.Hashtags are simple words […]

How the latest algorithm update is affecting your ROE

We bid farewell to organic reach a long time, however, our social media channels are still somehow alive and driving traffic to our content. What exactly happened to after the latest algorithm update? Here is the good, the bad and the ugly truth. January 2018. Facebook CEO Mark Zuckerberg announced that content-rich of ‘meaningful interactions’ […]

The feed, the stories and IGTV – all the video content you should be making right now

It’s no longer a mystery, video content rules today’ social media platforms like never before and hotels & resorts in Maldives have finally embraced the fact. So what’s next? Video content today is used as marketing tool by 81% of worldwide businesses, counting on an average of 1.5hr of videos watched (per user) on a […]

Complete list of must-have social media platforms for today’s hoteliers

Not long ago, social media was still considered a game by many hoteliers and only a handful of companies were fast enough at embracing this new way of sharing information, engaging with the audience and potentially grow your customers base. The truth is that, over the last few years, hoteliers haven’t changed much; the audience […]

5 ways to avoid #socialmediasameness in Maldives

Sea, sand, and sun. The recipe for instant Instagram-success has now become redundant and many community managers in the Maldives are raising the bar of their social media game by integrating latest trends to their social media strategies. So how can you avoid digital ‘sameness’ and develop content that would inspire travellers and turn them […]

How to work with social influencers in the Maldives today

Not long ago, marketing and PR managers in the Maldives started receiving interesting inquiries from unknown writers that would identify themselves as ‘travel bloggers’ requesting to stay at these dreamlike island resorts in exchange of blog posts or ‘digital coverage’. Over time, the blogger phenomenon started to gain credibility and press & PR agencies would […]