Special Feature: David Keen on ‘Brand Maldives’
While much is uncertain in the travel world at this moment, we can say with confidence that the planet’s most sought-after destinations need to be thinking more strategically than ever and ready for a swift return to action when the time comes. That might mean reassessing and readdressing offerings, or pivoting approaches to tourism philosophy […]
Germany’s Steigenberger Hotel Group unveils rebrand
[vc_row][vc_column][vc_column_text]Germany’s largest hospitality company, the Steigenberger Hotel Group has been rebranded as Deutsche Hospitality. The company unveiled its new name, logo and brand strategy at Expo Real in Munich yesterday. Continuing Steigenberger’s tradition of creating excellent hotels with renowned service, the newly christened Deutsche Hospitality is positioned to be the benchmark of German hospitality and […]
Horwath HTL and QUO announce strategic alliance
[vc_row][vc_column][vc_column_text]Specialist hotel business strategy consultants Horwath HTL and brand creation agency QUO have entered into an alliance to combine their expertise in order to provide the hospitality sector with an unparalleled offering in terms of business consulting. The two world-leading firms will provide a suite of integrated services ranging from feasibility studies through to brand […]
Kurumba Maldives launches new website
Developed by QUO, the website was designed to be more user-friendly, particularly for tablet and mobile users.
