When it comes to content marketing, any social media manager would say that the biggest challenge is primarily one: content creation. How to create content that resonates with their audience, engages them and entices them to participate in a meaningful digital conversation over the posts? In the last few years, the role of a ‘content […]
Not long ago, marketing and PR managers in the Maldives started receiving interesting inquiries from unknown writers that would identify themselves as ‘travel bloggers’ requesting to stay at these dreamlike island resorts in exchange of blog posts or ‘digital coverage’. Over time, the blogger phenomenon started to gain credibility and press & PR agencies would […]
Six Senses Hotels Resorts Spas has announced a strengthening of its online presence with the launch of websites in Russian and Chinese. The group has also launched ten additional mini sites in other languages.
A series of photos taken at Four Seasons Maldives by Instagram user Murad Osmann have gone viral, signalling the ever-increasing power of Instagram as a marketing tool.