Elevating private island lifestyle: Marco Bonini to spearhead residences at SIX & SIX PRIVATE ISLANDS

The Maldivian archipelago, a synonym for unparalleled luxury, is undergoing a quiet but profound transformation. The narrative of thoughtful escapism is evolving, maturing into a quest for something deeper, more personal, and purpose driven. In this shifting landscape of ultra-luxury hospitality, the concept of the private residence is being reimagined. It’s no longer just about owning a piece of paradise; it’s about belonging to it. Spearheading this evolution is SIX & SIX PRIVATE ISLANDS, a visionary new brand poised to reshape the future of luxury in the Maldives through design, depth, and a distinct sense of purpose.

As the brand prepares for the grand unveiling of its first two resorts, RAH GILI MALDIVES in December 2025 and DHON MAAGA MALDIVES in 2026, it is making a clear statement about its intentions. This isn’t about adding more keys to the nation’s glittering hotel inventory; it’s about curating a new way of life. The announcement of industry veteran Marco Bonini as the brand’s Director of Private Residences underscores this commitment. This is not just a corporate appointment; it’s a declaration of intent to lead the charge in the evolving branded residences space.

For years, the allure of a Maldivian villa was its physical beauty. Today, discerning buyers and guests are seeking more.

“Following a thorough strategic appraisal into the latest trends shaping ultra-luxury hospitality and branded residences and backed by 25 years’ experience selling and marketing in this space, the landscape is clearly evolving; led by buyers and guests seeking quieter, more meaningful sophistication,” Bonini notes.

This is where SIX & SIX enters the scene, not with a portfolio of cookie-cutter properties, but with a collection of homes that are as individual as the islands they inhabit.

“At SIX & SIX, we offer more than just ownership — we deliver a distinct lifestyle,” Bonini explains. “Each of our residences is thoughtfully designed to reflect the unique character of its island and the richness of local Maldivian culture. This isn’t a one-size-fits-all concept.”

The brand’s philosophy is a direct response to the demand for authenticity. It begins with an unwavering commitment to privacy and seamlessness, where technology works discreetly in the background to create the sensation of “coming home,” eliminating transactional formalities like check-in desks.

“We believe in creating a sense of place — a refined sanctuary for families seeking to own a stunning beachfront or overwater home in the Maldives, where every detail resonates with authenticity and beauty,” says Bonini.

This ethos extends to what Bonini calls “emotional and localised luxury.” The modern affluent traveller, he argues, is not drawn to formulaic opulence. Instead, they seek moments that can’t be replicated. SIX & SIX plans to deliver these through immersive storytelling menus, meaningful exchanges with local communities, and a sensory-rich journey through authentic Maldivian cuisine, artistry, and culture.

Wellness, too, is woven into the very fabric of the brand’s DNA, viewed not as a feature, but as a philosophy. Recognising that the definition of wellbeing has evolved from mere spa indulgence to personalised longevity and holistic health strategies, SIX & SIX is catering to a clientele that seeks transformation and purpose. With the global wellness tourism market projected to approach US $1 trillion, this focus is both timely and essential.

“Beauty alone no longer suffices,” Bonini states, emphasising that the brand is designed for those who seek to be awakened, not just welcomed.

This awakening is intrinsically linked to a profound respect for the environment. Sustainability is not a buzzword for SIX & SIX; it’s an imperative. With over 80% of high-end travellers willing to invest more in brands that reflect their values, responsible luxury is no longer an aspiration but a core expectation.

Bonini, whose impressive career includes roles such as Sales Director for Soneva Residences in the Maldives and extensive experience in marketing high-end resort real estate globally, brings a wealth of knowledge to his new position. His appointment is a testament to SIX & SIX’s dedication to getting it right. He understands that investment potential is a crucial part of the conversation, but at SIX & SIX PRIVATE ISLANDS, it comes with a unique proposition: freedom of choice.

“Unlike standard offerings, here the decision rests solely with the owner,” Bonini clarifies. “Our team ensures your residence is impeccably maintained and your personal belongings are kept safe, whether you choose to make your property available for rental. The choice is yours, without compromise.”

The journey begins with RAH GILI MALDIVES, set to open in December 2025. This will be followed by the ultra-luxurious DHON MAAGA MALDIVES in 2026. Each property will offer a unique narrative, a distinct architectural expression, and a curated set of experiences, yet they will be united by the brand’s core philosophy.

As Marco Bonini puts it, “The message is unmistakable: quiet luxury is not a trend — it’s a movement. It’s immersive, intentional, and rooted in authenticity.”

With his guidance, SIX & SIX PRIVATE ISLANDS is not just building residences; it is crafting legacies. It is creating homes that don’t just offer a breathtaking view, but a new perspective on what it means to live luxuriously in the Maldives. For the discerning few who will call a SIX & SIX residence their own, the promise is a return, time and time again, to a place that truly inspires.